MA Creative Events Management

Become a pioneer in the events industry

Overview

This MA is built to help individuals find success in the events industry, with the capacity to address the needs of students with differing levels of expertise.

Understand event management and the business context in which events operate. Examine the impact of the digital economy on event management and design your own digital event. Consider the sustainability of events and undertake your own events research project.

Events play a decisive role across business, culture and sport. Managing increasingly discerning audiences, developments in technology and market shifts, demands skills and insight.

This masters degree will help you meet this need.

You will get access to international events expertise paired with academic rigour.

This will enable you to enhance your professional practice, creative perspectives and approaches, while critically evaluating current industry norms.

 

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Course Details

Level: 7
Duration: MA 2 years; PGDip 15 months
Mode of study: Online, part-time
Total MA fee: £12,150
3 start dates per year: January, May and September
Next welcome week: 18 September 2023
Next start date: 25 September 2023
Application deadline: 11 September 2023

Why this course?

Find success in the events industry

If you’re currently working in events and looking to enhance your capabilities, the course will help you further improve your practice, investigate new approaches, and gain access to international perspectives and expertise.

Alternatively, if you’re working in a similar field and seeking a route into events, or a graduate looking to develop your abilities, our MA will give you the specialist knowledge and practical know-how needed to forge a career in event management.

Additionally, your certification as A Greener Future Stage 1 Assessor will allow you to conduct environmental assessments of events all across the world.

Modules

MA: You will need to complete four 30-credit modules and one 60-credit project (180 credits in total). All modules on the course are compulsory and must be passed in order to complete the award. PGDip: You will need to complete four 30-credit modules (120 credits in total). All modules on the course are compulsory and must be passed in order to complete the award. A dissertation (major project) is not required. Please note the module orders are subject to change.
Module 1 - Principles of Event Management & Research (30 credits)

The module is designed to introduce you to key themes that create the platform for understanding event management and the business context in which events operate.

This will include introductions to principles and practice of:

  • Concept development & associated theory
  • Business planning & finance
  • Health & safety assessment
  • Legal considerations
  • Marketing theory
  • Operational delivery
  • Event impacts and evaluation.

You will also acknowledge the potential impact of international variations in regulation and legislation when working with best practice examples.

Module 2 - Creative Practice in Event Design (30 credits)

You will learn key theories, concepts, techniques and considerations around event and experience design, including principles and practice of:

  • Approaching the conception and delivery of the event, engaging a range of senses
  • Audience flow and focal points during the event
  • The differentiation between various stakeholders and expectation, including designers, creative agencies, set designers and producers
  • Creativity of stages and construction.
Module 3 - Digital Futures for Events and Events Marketing (30 credits)

The events industry is benefiting from technological developments and simultaneously being challenged by the digital economy.

You will look at this from a local, national and international perspective and identify fundamental sectoral issues and relevant theories.

You will then demonstrate knowledge gained by working in a group to design, implement and evaluate a digital event.

Module 4 - Sustainable Practice (30 credits)

The events industry operates globally and generates a wide range of environmental impacts.

You will look at the sustainability of events from a local, national and international perspective and identify fundamental sectoral issues.

You will consider varied approaches towards implementing sustainability, across event type, industry sector and country alongside the theoretical thread underpinning them.

Module 5 - Final Major Project (MA only) (60 credits)

In this module, you will undertake your own events research project. You will explore and analyse further a specialist area of contemporary events practice reflecting current theories and debates. In doing so you will initiate research that will inform your future career development.

This final module provides you with the opportunity to reflect on your learning on the course in relation to your personal objectives and professional development.

Examples of previous Final Major Project titles include:

  • Effective event experience design for UK higher education major gift level philanthropy
  • The fan family that conventions together stays together: A grounded theory study of family fan convention experiences in the United States
  • The influence of gamification practices on education events in the corporate sector
  • Exploring if cultural events and other supporting variables can revive tourism in Syria in the post-conflict era

How you will learn

Benefits of learning online with us

Falmouth Flexible
With Falmouth Flexible, you access your course content, interactions with other students and tutors, and learning resources, through Canvas, an easy-to-use online platform. You can access the course wherever you are in the world, and you can stop, pause and rewind lectures whenever you want.
Learning activities
Engaging learning activities will help you apply theory to practice. They could include: -Concise online presentations to introduce key concepts -Small group and class discussions and crits to facilitate interaction and dialogue -Online critiques to test assumptions, ideas and to receive feedback from peers and tutors Individual and group tutorials throughout the course -Independent study -Self-evaluation and peer feedback
Student support
As one of our students, you’ll have access to a range of services designed to support your studies and make your time with us as enjoyable as possible. Falmouth’s comprehensive online library of books, journals, and resources A Student Advisor team to answer non-academic queries Online software tutorials via LinkedIn Learning The Students' Union community Career advice, CV creation, practice interviews, and more via our careers platform
Assesments
All assessments are taken and submitted online. Assessment methods for the masters degree in Creative Events Management can typically include: Evaluation takes various forms including written coursework and practical activities Written assessments include reports, a blog, a business plan, a research proposal, a literary review, a sustainability audit as well as a dissertation Practical assessments include collaborative and individual presentations as well as a digital event.

How students study with us

• No visas or moving costs
• Access course from anywhere in the world
• Spend approx. 20-25 hours studying each week
• All course materials are available on demand
• Revise on the days and times that suit you best
• Course modules broken down into weekly
segments
• Fit studies around work, family and social life
• Support with non-academic queries from a
student adviser team

Additional Support

As one of our students, you’ll have access to a range of services designed to support your studies and make your time with us as enjoyable as possible. -Our comprehensive online library of books, journals, and resources -A Student Advisor team to answer non-academic queries -Online software tutorials via LinkedIn Learning -The Students’ Union community -Career advice, CV creation, practice interviews, and more via our careers platform

Career prospects and opportunities

Upon graduating from the course, you’ll be able to explore a variety of different progression paths – from corporate roles such as client entertaining and exhibitions, to non-profit roles like sponsorship coordination and campaign planning.

In addition to the guidance offered by our tutors, you can also access RealWORKS, our careers and employability service throughout your studies, and for up to 5 years following graduation.

Our expert team will help you identify potential opportunities in the UK or internationally, prepare for job interviews, advise you on starting up your own business, and more.

MA Creative Events Management careers

A career in events management is a great way to tap into your creativity. The events industry is dynamic and loaded with opportunities to work in events of all shapes and sizes – whether they’re in person or virtual.

As a graduate of the MA in Creative Events Management, you’ll possess key insights in international perspectives, adaptability, futureproofing – with the practical know-how needed to succeed in a career in events management.

Whether you’re already working in the industry and want to progress or diversify, or you’re looking for a route into events, you’ll have several areas to explore:

  • Music
  • Weddings
  • Theatre/cultural
  • Not-for-profit (social/community events)
  • Corporate
  • Sporting
  • Hospitality
  • Open an events agency
  • Environmentally friendly events
  • Accessible events

How to apply

Benefits of learning online with us

Qualifications:

  • An honours degree or Level 6 equivalent qualification.

English Language requirements:

If your first language is not English, you’ll need to take one of the following tests to verify your proficiency:

  • IELTS – minimum overall score of IELTS 6.5 with at least 6.0 in Reading, Writing, Speaking and Listening
  • TOEFL iBT (online test) – minimum of 88 overall and at least 21 in all 4 components
  • LanguageCert (online test) – a High Pass from the ESOL B2 Communicator test in reading, writing, speaking and listening (2 parts)

We accept a number of additional English language qualifications as well.

Candidates without a degree or formal qualification are also encouraged to apply. If you have prior learning or experience with this subject, you may even be able to apply for Accreditation of Prior Learning.

If you’re unsure whether you’re eligible to apply, please get in touch with our course adviser team for advice.

 

Contact an Agent

Share your details in order to receive information about this high quality online masters course.

Take your first step to success.