This MA is built to help individuals find success in the events industry, with the capacity to address the needs of students with differing levels of expertise.
Understand event management and the business context in which events operate. Examine the impact of the digital economy on event management and design your own digital event. Consider the sustainability of events and undertake your own events research project.
Events play a decisive role across business, culture and sport. Managing increasingly discerning audiences, developments in technology and market shifts, demands skills and insight.
This masters degree will help you meet this need.
You will get access to international events expertise paired with academic rigour.
This will enable you to enhance your professional practice, creative perspectives and approaches, while critically evaluating current industry norms.
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Level: 7
Duration: MA 2 years; PGDip 15 months
Mode of study: Online, part-time
Total MA fee: £12,150
3 start dates per year: January, May and September
Next welcome week: 18 September 2023
Next start date: 25 September 2023
Application deadline: 11 September 2023
Find success in the events industry
If you’re currently working in events and looking to enhance your capabilities, the course will help you further improve your practice, investigate new approaches, and gain access to international perspectives and expertise.
Alternatively, if you’re working in a similar field and seeking a route into events, or a graduate looking to develop your abilities, our MA will give you the specialist knowledge and practical know-how needed to forge a career in event management.
Additionally, your certification as A Greener Future Stage 1 Assessor will allow you to conduct environmental assessments of events all across the world.
The module is designed to introduce you to key themes that create the platform for understanding event management and the business context in which events operate.
This will include introductions to principles and practice of:
You will also acknowledge the potential impact of international variations in regulation and legislation when working with best practice examples.
You will learn key theories, concepts, techniques and considerations around event and experience design, including principles and practice of:
The events industry is benefiting from technological developments and simultaneously being challenged by the digital economy.
You will look at this from a local, national and international perspective and identify fundamental sectoral issues and relevant theories.
You will then demonstrate knowledge gained by working in a group to design, implement and evaluate a digital event.
The events industry operates globally and generates a wide range of environmental impacts.
You will look at the sustainability of events from a local, national and international perspective and identify fundamental sectoral issues.
You will consider varied approaches towards implementing sustainability, across event type, industry sector and country alongside the theoretical thread underpinning them.
In this module, you will undertake your own events research project. You will explore and analyse further a specialist area of contemporary events practice reflecting current theories and debates. In doing so you will initiate research that will inform your future career development.
This final module provides you with the opportunity to reflect on your learning on the course in relation to your personal objectives and professional development.
Examples of previous Final Major Project titles include:
Benefits of learning online with us
• No visas or moving costs
• Access course from anywhere in the world
• Spend approx. 20-25 hours studying each week
• All course materials are available on demand
• Revise on the days and times that suit you best
• Course modules broken down into weekly
segments
• Fit studies around work, family and social life
• Support with non-academic queries from a
student adviser team
Upon graduating from the course, you’ll be able to explore a variety of different progression paths – from corporate roles such as client entertaining and exhibitions, to non-profit roles like sponsorship coordination and campaign planning.
In addition to the guidance offered by our tutors, you can also access RealWORKS, our careers and employability service throughout your studies, and for up to 5 years following graduation.
Our expert team will help you identify potential opportunities in the UK or internationally, prepare for job interviews, advise you on starting up your own business, and more.
A career in events management is a great way to tap into your creativity. The events industry is dynamic and loaded with opportunities to work in events of all shapes and sizes – whether they’re in person or virtual.
As a graduate of the MA in Creative Events Management, you’ll possess key insights in international perspectives, adaptability, futureproofing – with the practical know-how needed to succeed in a career in events management.
Whether you’re already working in the industry and want to progress or diversify, or you’re looking for a route into events, you’ll have several areas to explore:
Benefits of learning online with us
Qualifications:
English Language requirements:
If your first language is not English, you’ll need to take one of the following tests to verify your proficiency:
We accept a number of additional English language qualifications as well.
Candidates without a degree or formal qualification are also encouraged to apply. If you have prior learning or experience with this subject, you may even be able to apply for Accreditation of Prior Learning.
If you’re unsure whether you’re eligible to apply, please get in touch with our course adviser team for advice.
Share your details in order to receive information about this high quality online masters course.
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